Pay per lead · One contractor per lead · Pause anytime

Exclusive home service
leads, delivered to your
phone in minutes.

We run the ads. Leads route exclusively to you. Our AI contacts them in seconds and books the job.

Pay £197/month + per lead. Cancel anytime. No shared pools. You only pay for leads that actually come through.

Activate your area →See how it works
60s
Avg AI response time
£197
Platform fee per month
Pay per
Lead — never retainer
1
Lead, one contractor
Pay per lead
No shared pools
60-second
AI response
£197/mo
Flat platform fee
Dispute
Bad leads back
Pause
Anytime, free

The problem

Most tradesmen are
wasting money right now.

01
Directories charge you whether leads come or not
Checkatrade, MyBuilder, Rated People — fixed monthly fee regardless of how many jobs you get. You fund their business while waiting for yours.
Average tradesman spends £3,600/year on directories with no guarantee
02
Shared leads = race to the bottom
Every shared lead is sent to 4–6 tradesmen at once. The cheapest quote wins. Your margin disappears.
The cheapest quote almost always wins on shared lead platforms
03
You miss calls when you're on the tools
A customer calls. You're up a ladder. They hang up and call the next person on the list. That's a lost job you paid for.
40% of inbound trade calls go unanswered — and 85% never call back
04
No follow-up means no second chance
If you don't get back to a lead within 5 minutes, your chances drop 80%. Most tradesmen reply hours later, if at all.
A 5-minute response window is the difference between booking and losing

How it works

Three steps.
No kickoff deck.

i.
We run the ads
Caius runs paid Meta ads to homeowners actively looking for your trade in your postcodes. You don't manage anything — that's our job.
ii.
Leads route exclusively to you
Each lead is matched to one contractor. Round-robin across the small number of vetted operators in your area means you never compete with a shared pool.
iii.
AI contacts them in seconds
Our AI follow-up texts the customer, qualifies them, and books the job into your diary. You arrive to a job already sold. You close. We move on to the next lead.

Trades we work with

Any trade that takes
inbound enquiries.

Electricians£38/lead avg
Plumbers£45/lead avg
Boiler engineers£48/lead avg
Roofers£58/lead avg
Builders£65/lead avg
Locksmiths£25/lead avg
HVAC engineers£52/lead avg
Drainage£36/lead avg
Pest control£28/lead avg
Cleaners£20/lead avg
Landscapers£30/lead avg
Tree surgeons£42/lead avg

Why it works

Everything stacked
in your favour.

01
Exclusive per area
Each lead is delivered to one contractor. No shared pools, no race-to-bottom pricing.
60s
AI speed-to-lead
Scottie texts the lead in under a minute. Booked appointments without you lifting a finger.
↩
Dispute protection
Bad lead? One click, credit back. We carry the risk on lead quality, not you.
⏸
Pause anytime
Booked solid this week? Pause leads, resume when you're ready. No notice, no fee.

Pricing

£197 a month.
Plus pay per lead.

£197/month

Flat platform fee. Covers AI follow-up, dispute management, your dedicated account operator, monthly reporting, and ongoing campaign optimisation.

Plus you load a lead credit balance — £200 minimum to activate. We deduct per lead at your trade's CPL. Auto top up from your card when balance gets low. You set the threshold.

Activate your area →

£197 platform + £200 lead credit = £397 today. Cancel any time.

CPL by trade

  • Electricians£38
  • Plumbers£45
  • Boiler engineers£48
  • Roofers£58
  • Builders£65
  • Locksmiths£25
  • HVAC engineers£52
  • Drainage£36

CPL set per trade based on Meta ad cost in your area. Your effective CPL can be lower with optimisation.

Run the numbers

See exactly what
your numbers look like.

Tell us your trade and how many leads you want a month. We'll show you the spend, the booked revenue, and the return.

Select your trade above to see your numbers.

Questions

Everything you're
probably wondering.

Ready?

Your area might already
be covered.

We rotate leads across a small number of vetted contractors per area. Activate now to claim your slot in the rotation.

Activate your area →

£197/mo + lead credit · Cancel anytime · Pause anytime