Privacy policy

Inverro Leads is a trading name of The Trade Marketing Ltd(the "we", "us" in this policy), a company registered in England & Wales. We're the data controller for the personal data described in this policy.

Company number: [Companies House number — fill in once registered] · VAT registration: [VAT number — fill in once registered] · Registered office: [address] · Contact us at hello@inverroleads.com.

From contractors (UK tradespeople who sign up):

• Name, business name, email, phone, trade, address
• Insurance + trade registration details (provider, policy, expiry, registration body, registration number)
• Hours of operation and emergency availability
• Card & billing data — collected and stored by Stripe. We never see your full card number.
• Authentication identifiers (Supabase Auth)

From consumers (homeowners who submit a lead form via our ads):

• Name, phone, email (optional), postcode
• Job description / service requested
• UTM source / medium / campaign for attribution

• Routing leads to contractors — the consumer's details are forwarded to a single matched contractor in their postcode area + trade.
• Operating the platform — billing, dispute resolution, monthly reporting, customer support.
• Transactional communications — lead-arrived alerts, balance warnings, dispute outcomes, payment confirmations.
• Service improvement — aggregate analytics (no individual profiling).

We do not sell personal data, do not share it with advertisers, and do not use it for purposes outside this list.

• Stripe — payment processing.
• Supabase — database + authentication (data hosted in EU).
• Resend — transactional email delivery.
• GoHighLevel — operational CRM for our team to track consumer-side leads.
• Vercel — application hosting.
• Meta — only ad attribution metadata, never PII beyond what the consumer voluntarily submits.

• Contract — performing the lead-routing service contractors signed up for.
• Legitimate interest — fraud prevention, security, dispute management.
• Consent — for consumer-side data captured via our ad lead forms (consumers tick a box agreeing to be contacted).

• Active contractor accounts: while the account exists.
• Cancelled contractor accounts: 7 years (HMRC accounting requirements), then deleted.
• Consumer lead records: 2 years from receipt.
• Disputed leads: 3 years from resolution.

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Delete your data (right to erasure) — contractors can do this self-serve from Settings → Delete account. Consumers can email hello@inverroleads.com.
• Restrict or object to processing.
• Receive a portable copy of your data.
• Complain to the ICO (ico.org.uk).

We use essential cookies only — for authentication (Supabase) and checkout (Stripe). We do not use third-party analytics cookies or advertising trackers.

Material changes to this policy will be emailed to active contractors at least 30 days before they take effect.

hello@inverroleads.com · The Trade Marketing Ltd (trading as Inverro Leads) · United Kingdom